Why you can’t trust you’re getting the best deal online

The Web is full of per­son­al­ized con­tent, whether it’s a Net­flix rec­om­men­da­tion or the results of a Google search. But con­sumers have protested when e-​​​​commerce com­pa­nies have extended their behind-​​​​the-​​​​scenes personalization […]

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