WTKK occupied an ill-defined position among the Boston market’s nonmusic radio stations, according to Fybush and Dan Kennedy, a journalism professor at Northeastern University and author of the blog Media Nation. It did not fully embrace conservative talk radio, like WRKO, nor did it blend news and talk like WBZ-AM or WBUR and WGBH.
“A station has to have an identity,” said Kennedy. “At ’TKK, you had a sort-of liberal show in the morning, basically nonideological stuff in the middle of the day, and then a hard-core conservative in Graham. When you tune in, you should know what you’re getting.”
“My sense is that the market for nonsports talk radio in Boston is so small that there is no way for two stations to succeed, and it’s hard for even one,” Kennedy added. “With ’TKK out of the way, maybe ’RKO can make a go of it.”