WTKK occu­pied an ill-​​defined posi­tion among the Boston market’s non­music radio sta­tions, according to Fybush and Dan Kennedy, a jour­nalism pro­fessor at North­eastern Uni­ver­sity and author of the blog Media Nation. It did not fully embrace con­ser­v­a­tive talk radio, like WRKO, nor did it blend news and talk like WBZ-​​AM or WBUR and WGBH.

A sta­tion has to have an iden­tity,” said Kennedy. “At ’TKK, you had a sort-​​of lib­eral show in the morning, basi­cally non­ide­o­log­ical stuff in the middle of the day, and then a hard-​​core con­ser­v­a­tive in Graham. When you tune in, you should know what you’re getting.”

My sense is that the market for non­sports talk radio in Boston is so small that there is no way for two sta­tions to suc­ceed, and it’s hard for even one,” Kennedy added. “With ’TKK out of the way, maybe ’RKO can make a go of it.”

Read the article at The Boston Globe →