When first-​​time entre­pre­neur Jes­sica Bash­elor, 25, decided to open her own indoor cycling studio in South Boston this summer, her strategy included a social media plan to create buzz and a “gym cul­ture” that attracted millennials.

Opening a gym isn’t just about laying out dif­ferent pieces of equip­ment, but also cre­ating a space that helps change people’s lives by encour­aging com­mu­nity and fit­ness,” said Bash­elor, whose studio, The Handle Bar, offers a high-​​intensity spin class.

You grad­u­ated three years ago from North­eastern Uni­ver­sity with a degree in biology. How did you realize your true pas­sion was for fitness?

I grew up swim­ming com­pet­i­tively. While attending col­lege at North­eastern, I tried yoga, kick boxing, ab classes, and Pilates, but I ended up loving spin­ning the most. I opened The Handle Bar to offer classes with the inten­sity I crave.



Read the article at The Boston Globe →