Con­sumer con­fi­dence remains fragile and unem­ploy­ment con­tinues to be a drag on spending, wrote Bruce Clark, asso­ciate pro­fessor of mar­keting at North­eastern Uni­ver­sity’s Busi­ness School, in a state­ment ear­lier this week.

The luxury sector will likely per­form well, he said.  He added that e-​​commerce giant Amazon “looks likely to be the 800-​​pound gorilla of the hol­iday season.”

Brick-​​and-​​mortar retailers, how­ever, will likely have to offer exclu­sive prod­ucts and in-​​store deals, along with events and enter­tain­ment, in order to draw foot traffic before the hol­iday season comes to a close.

Read the article at Los Angeles Times →