It’s a common experience. You log on to Facebook for your lunchtime fix of friends’ baby photos and links to fascinating online content from trusted sites like Slate, when you come across an intriguing headline such as “Stephen Hawking’s Blunder on Black Holes Shows Danger of Listening to Scientists, Says Bachmann” or “Sochi Hotel Guests Complain About Topless Portraits of Putin in Rooms”.
These stories aren’t real. They’re the work of the New Yorker’s not-particularly-funny online satirist Andy Borowitz, but many people, not just your gullible Facebook friends, invariably believe them. Sometimes the official state news agencies of global superpowers believe them.
Most of us—though unfortunately not all of us—are now aware that Onion articles aren’t real, but the proliferation of online parody and fake news has created an environment where many people are simply accepting fake news as fact. The bizarrely humorless Daily Currant and the often-pretty-funny military satire site Duffel Blog have been particularly adept at duping the news reading masses.