In a deci­sion announced Wednesday, Australia’s high court upheld the plain pack­aging act, which says that tobacco prod­ucts must be in plain pack­aging without logos and bear graphic health warn­ings as of December 1.

Richard Day­nard, a pro­fessor at North­eastern Uni­ver­sity School of Law in Boston and pres­i­dent of the school’s Public Health Advo­cacy Insti­tute, called the Aus­tralian ruling “extra­or­di­narily encouraging.”

It means that gov­ern­ments are pretty much free to do what they feel is nec­es­sary to pro­tect their pop­u­la­tion from tobacco mar­keting, including mar­keting on pack­ages. In other words, it’s a blow for public health.”

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