Those agree­ments between Big Tobacco and states restricted ads, pro­mo­tions and spon­sor­ships aimed at chil­dren and teenagers. Col­orado, like Mass­a­chu­setts, does not allow addi­tives in mar­i­juana for med­ical pur­poses. Both states require testing so that con­sumers will know how strong dif­ferent ingre­di­ents are in the mar­i­juana they buy.

But Levy wor­ries about the loop­holes. She points out that the tobacco industry is often accused of skirting youth restric­tions with candy fla­vored cig­a­rettes, for example, that appeal to youth even if they are not direct marketing.

I’m begin­ning to have a sense of déjà vu about this,” said Richard Day­nard, a law pro­fessor at North­eastern Uni­ver­sity who has focused for more than 30 years on tobacco lia­bility cases. He says mar­i­juana is different.

It’s never going to be as deadly as tobacco, but that’s not saying very much,” Day­nard con­tinued. “That’s the world we’re about to enter, so I think the best advice would be, stop, look and listen before we go there.”

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