We live at a fast pace, and film pro­duc­tion com­pa­nies know that with the rise of Net­flix and sim­ilar home viewing options, they have access to less of con­sumers’ time,” says Ter­rence Masson, a former film pro­ducer and director of North­eastern University’s Cre­ative Indus­tries pro­gram. “So like many indus­tries, they’ve opted to throw their eggs in the basket of one size fits all or fits most. And that size is PG.”

The alter­na­tive for film­makers, Masson says, is to give a movie a G rating and risk alien­ating pre­teens, teens, and adults who might assume the film is too babyish.

But they will go to a PG film or PG-​​13 because there’s a feel of matu­rity that comes with the edgy mate­rial that might have gotten a film one of those rat­ings,” he says. “And that’s what the pro­ducers want — films that a bulk of the spending con­sumer market might enjoy. You can trace that for­mula back to the early to mid 1990s.”

Read the article at The Boston Globe →