GoPro videos could also have a future on cable TV.

If they are able to take a ‘best of’ and upstream it — you know, they get their own half-​​hour show on MTV or some­thing,” says Jeff Howe, who teaches mul­ti­media jour­nalism at North­eastern University.

GoPro could sell adver­tising, leading to a steady stream of rev­enue, which investors would love.

Read the article at Marketplace →