1book140 fol­lows last summer’s One Book, One Twitter club, which saw 12,000 people dis­cussing Neil Gaiman’s Amer­ican Gods on the micro-​​blogging site. Orig­i­nator Jeff Howe, author of Crowd­sourcing and a pro­fessor of jour­nalism at North­eastern Uni­ver­sity in Boston, decided to relaunch the ini­tia­tive this year, in con­junc­tion with the Atlantic mag­a­zine, and to make it a monthly vir­tual meet-​​up for readers. “One Book, One Twitter was a smash. The only problem? It dis­ap­peared, like bar­be­cues and seer­sucker suits, when summer came to a close,” said Howe. “Now it’s back … It has a new name – 1book140 – but what hasn’t changed is the global, par­tic­i­pa­tory nature of the affair: The crowd is still in charge.”

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