Ronald Reagan used to say that polit­ical cam­paigns are won by those who make their case in pri­mary colors, not soft or muted pas­tels. What he was really saying was that strong and com­pelling lead­er­ship requires a clear and candid state­ment of prin­ci­ples – what you are for and what you are against. Franklin Delano Roo­sevelt sim­i­larly quoted Dante’s warning that the worst places in hell are reserved for those who are mired in indecision.

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