When users sign up for Face­book, they agree to allow research studies to be con­ducted on their pro­files. In 2012, Face­book manip­u­lated users’ news feeds without their con­sent to see whether their moods changed when exposed to pos­i­tive or neg­a­tive news.

I think it is cause for con­cern,” said North­eastern Uni­ver­sity Pro­fessor Dan Kennedy, a long­time critic of Facebook’s pri­vacy issues.

Kennedy said the move goes beyond stan­dard data-​​mining for adver­tising purposes.

This idea of treating their cus­tomers essen­tially like lab rats to see what the response would be, that strikes me as going beyond what we nor­mally see in mar­keting studies of any type,” Kennedy said.

Read the article at CBS Boston →