This is some­thing that gen­er­ally gets over­looked when people whose names are syn­ony­mous with a com­pany run into trouble. Their careers may be in tat­ters, but it’s the people who make and sell the prod­ucts they’ve licensed that end up get­ting hurt.

If Gen­eral Motors lays off 10,000 people every­body talks about the ripple effect,” says Bruce Clark, who teaches mar­keting at North­eastern Uni­ver­sity. “Martha Stewart goes to jail and everyone won­ders how Martha is going to do in jail.”

Read the article at NPR →