Much as Zipcar changed per­sonal car trans­porta­tion using Internet soft­ware, Boston-​​based MyBike thinks it can leverage the web to offer a game-​​changing ser­vice for bicycle owners around the U.S.

LeRoy Watkins, a North­eastern Uni­ver­sity finance grad­uate in 2004, launched MyBike in 2005 to serve as a bike rental ser­vice (with the twist that the com­pany would also earn rev­enue by placing ads on the bikes).

Read the article at Boston Business Journal →