Faculty Experts

Related Articles

3Qs: Getting to the heart of the matter

For Valentine’s Day, we asked North­eastern fac­ulty to ana­lyze what the hol­iday means for busi­nesses and your health, and how it all started in the first place.


3Qs: The market for gift giving

Whether you cel­e­brate Christmas, Hanukkah or Kwanzaa, gift giving is a part of most hol­iday tra­di­tions this time of year. Many fac­tors go into selecting and pur­chasing hol­iday gifts. We asked Tony Gao, assis­tant pro­fessor of mar­keting in the Col­lege of Busi­ness Admin­is­tra­tion, to explain some gift-​​giving trends and what moti­vates con­sumers’ gift-​​buying behaviors.

Photo by istockphoto.

3Qs: Buying into the knockoff factor?

Retail titans Apple, Nike and Ikea have to com­pete with impostor replicas of their retail stores that have popped up in the southern dis­trict of Kun­ming city in south­west China and other parts of the world. These stores hawk knockoff prod­ucts to some­times unknowing cus­tomers. Tony Gao, an assis­tant pro­fessor of mar­keting in Northeastern’s Col­lege of Busi­ness Admin­is­tra­tion, inter­prets the broader impli­ca­tions to con­sumer wel­fare, intel­lec­tual prop­erty rights pro­tec­tion and how these com­pet­i­tive behav­iors affect inter­na­tional marketing.

Selected Publications

For a complete list of faculty citations, please visit iRis, Northeastern’s digital archive.


Antecedents of Consumers' feelings of sacredness about extended service experiences

(with McGinnis, L. P., and Gentry, J. W.) Journal of Service Research.


Factors Influencing Consumer Attitudes toward Mobile Marketing: A Comparative Study of Youth Markets in the U.S. and China

(with Andrew J. Rohm, Fareena Sultan, and Suping Huang) Thunderbird International Business Review, 54 (2), 211-224.

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