Whether you celebrate Christmas, Hanukkah or Kwanzaa, gift giving is a part of most holiday traditions this time of year. Many factors go into selecting and purchasing holiday gifts. We asked Tony Gao, assistant professor of marketing in the College of Business Administration, to explain some gift-giving trends and what motivates consumers’ gift-buying behaviors.
Retail titans Apple, Nike and Ikea have to compete with impostor replicas of their retail stores that have popped up in the southern district of Kunming city in southwest China and other parts of the world. These stores hawk knockoff products to sometimes unknowing customers. Tony Gao, an assistant professor of marketing in Northeastern’s College of Business Administration, interprets the broader implications to consumer welfare, intellectual property rights protection and how these competitive behaviors affect international marketing.
(with McGinnis, L. P., and Gentry, J. W.) Journal of Service Research.
(with Shi, L. H.) Journal of International Marketing, 19(4), 61-87.
(with Andrew J. Rohm, Fareena Sultan, and Suping Huang) Thunderbird International Business Review, 54 (2), 211-224.