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Jump-​​starting exports in a tough global economy

With the reces­sion reaching the remote cor­ners of the globe, gov­ern­ments and inter­na­tional firms of all sizes are searching for ways to increase sales. Mar­keting pro­fessor Samuel Rabino dis­cusses the […]

Northeastern University Researcher Looks at the ‘News’ of Toothpaste

Mar­keting pro­fessor exam­ines cross-​​​​national com­mu­ni­ca­tion mes­sages Com­mu­ni­cating to con­sumers what’s new about tooth­paste is a repeat task mar­keters of the pop­ular product must con­stantly think about. Mar­kets in devel­oped and […]

Unique Database Seeks to Inform Product Developers and Policymakers of Food Consumption Habits and Preferences in France, the UK and Germany

6700 Respon­dents to Survey, Paper Pub­lished in the Journal of Sen­sory Studies   Con­tact: Laura Shea at 617–373‑5427 (4–2–07) BOSTON, Mass – In a new paper, North­eastern Uni­ver­sity Pro­fessor of Marketing […]

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