Rosanna Garcia, an associate professor of marketing who has attended the summer Olympics since 1984, explains how the Games have changed over the last two decades.
Marketing and graphic design professors collaborate to win prestigious award in innovative digital media and learning projects competition
(with Anand Nair and Paul Rummel) International Journal of Business Systems Research, Volume 5, Number 1: 1-21.
(with Choi, P., and Friedrich, C.) International Journal of Strategic Business Alliances.
Advances in International Marketing, 19.