Related Articles
3Qs: The business of the Olympics
Rosanna Garcia, an associate professor of marketing who has attended the summer Olympics since 1984, explains how the Games have changed over the last two decades.
Teaching game wins MacArthur award
Marketing and graphic design professors collaborate to win prestigious award in innovative digital media and learning projects competition
Alternative-fuel vehicles slow to gain traction
Each Earth Day (April 22), many of us pay a little extra attention to issues of environmental sustainability, climate policy, going green in our everyday lives and, increasingly, alternative-fuel vehicles. … read more »
Selected Publications
For a complete list of faculty citations, please visit iRis, Northeastern’s digital archive.
Specialization in exploration and exploitation: A systems approach
(with Anand Nair and Paul Rummel) International Journal of Business Systems Research, Volume 5, Number 1: 1-21.
(with Choi, P., and Friedrich, C.) International Journal of Strategic Business Alliances.
Wine, Hybrids and Nanotech: Exploring the Undesirables
Advances in International Marketing, 19.
