Faculty Experts

06.12.01_Faculty_Expert_Silos_FEMALE

Rosanna Garcia

Associate Professor of Marketing, McCarthy Family Research Fellow

Contact

r.garcia@neu.edu
617.373.7258

Related Articles

3Qs: The business of the Olympics

Rosanna Garcia, an asso­ciate pro­fessor of mar­keting who has attended the summer Olympics since 1984, explains how the Games have changed over the last two decades.

olympicstickets600

Teaching game wins MacArthur award

Mar­keting and graphic design pro­fes­sors col­lab­o­rate to win pres­ti­gious award in inno­v­a­tive dig­ital media and learning projects competition

Alternative-​​fuel vehicles slow to gain traction

Each Earth Day (April 22), many of us pay a little extra atten­tion to issues of envi­ron­mental sus­tain­ability, cli­mate policy, going green in our everyday lives and, increas­ingly, alternative-​​​​fuel vehi­cles. … read more »

Selected Publications

For a complete list of faculty citations, please visit iRis, Northeastern’s digital archive.

Paper

Specialization in exploration and exploitation: A systems approach

(with Anand Nair and Paul Rummel) International Journal of Business Systems Research, Volume 5, Number 1: 1-21.

Paper

The drivers for collective horizontal coopetition: a case study of screwcap initiatives in the international wine industry

(with Choi, P., and Friedrich, C.) International Journal of Strategic Business Alliances.

Paper

Wine, Hybrids and Nanotech: Exploring the Undesirables

Advances in International Marketing, 19.

About news@Northeastern

News@Northeastern is Northeastern University's primary source of news and information. Whether it happens in the classroom, in a laboratory, or on another continent, we bring you timely stories about every aspect of life, learning and discovery at Northeastern. Contact the news team

Subscribe to daily news email

Connect with us

Social Media Dashboard