Faculty Experts

Paul Fombelle

Paul Fombelle

Assistant Professor of Marketing

Contact

p.fombelle@neu.edu
617.373.5253

Related Articles

The power of ‘thank you’

A new paper co-​​authored by North­eastern ser­vice mar­keting expert Paul Fombelle sug­gests that firm expres­sions of grat­i­tude drive future cus­tomer pur­chasing behavior.

Paul Fombelle

3Qs: Analyzing ‘Linsanity’

Three North­eastern experts examine the sudden suc­cess of bas­ket­ball star Jeremy Lin, the NBA’s first Asian-​​American player of Chi­nese or Tai­wanese descent.

Photo by Mary Knox Merrill.

Selected Publications

For a complete list of faculty citations, please visit iRis, Northeastern’s digital archive.

Paper

Leveraging Customers’ Multiple Identities: Identity Synergy as a Driver of Organizational Identification

(with Jarvis, C. B., Ward, J., and Ostrom, L.) Journal of the Academy of Marketing Science, Online, 18.

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