Faculty Experts

06.12.01_Faculty_Expert_Silos_MALE

Paul Fombelle

Assistant Professor of Marketing

Contact

p.fombelle@neu.edu
617.373.5253

Related Articles

3Qs: Analyzing ‘Linsanity’

Three North­eastern experts examine the sudden suc­cess of bas­ket­ball star Jeremy Lin, the NBA’s first Asian-​​American player of Chi­nese or Tai­wanese descent.

Photo by Mary Knox Merrill.

Selected Publications

For a complete list of faculty citations, please visit iRis, Northeastern’s digital archive.

Paper

Leveraging Customers’ Multiple Identities: Identity Synergy as a Driver of Organizational Identification

(with Jarvis, C. B., Ward, J., and Ostrom, L.) Journal of the Academy of Marketing Science, Online, 18.

About news@Northeastern

News@Northeastern is Northeastern University's primary source of news and information. Whether it happens in the classroom, in a laboratory, or on another continent, we bring you timely stories about every aspect of life, learning and discovery at Northeastern. Contact the news team

Subscribe to daily news email

Connect with us

Social Media Dashboard