With Thanksgiving set for tomorrow, ‘Black Friday’ and ‘Cyber Monday’ are just around the corner. Given the current economic uncertainty, will consumers still turn out in droves to take advantage of the holiday sales and one-day deals? We asked Fleura Bardhi, associate professor of marketing in the College of Business Administration, to examine how consumers and retailers will approach Black Friday shopping and promotions this year.
Starry-eyed men and women will spend more than $15 billion on Valentine’s Day gifts, according to a National Retail Federation survey. Fleura Bardhi, associate professor of marketing at Northeastern University,assesses … read more »
Northeastern professor Fleura Bardhi studies consumer habits and attitudes of new kind of world traveler
Research looks at media multitasking behavior of young consumers Today’s teenagers are known to have multiple types of media going at the same time, including Instant Messenger, MP3, email, social … read more »
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(with A. Bengtsson and M. Venkatraman) International Marketing Review Journal, 27(5), 519-540.
(with Jacob Östberg and Anders Bengtsson) Consumption, Markets, Culture, 13 (2), 133-157.