Faculty Experts

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Fareena Sultan

Professor of Marketing



Related Articles

3Qs: China overtakes U.S. in smartphone market

Fareena Sultan, pro­fessor of mar­keting in the Col­lege of Busi­ness Admin­is­tra­tion, explains how and why China has become the king of the mobile phone market.


3Qs: Is mobile marketing a trend or just trendy?

Smart phone users are con­stantly on the move, and adver­tisers are increas­ingly trying to catch them along the way. Groupon, for instance, has now launched a ser­vice pitching deals to users based on their cur­rent loca­tion. Fareena Sultan, pro­fessor of mar­keting and the Robert Mor­rison Fellow in the Col­lege of Busi­ness Admin­is­tra­tion, assesses the future of mobile mar­keting and the poten­tial for con­sumer backlash.


3Qs: Can you hear me now?

AT&T Inc. has pro­posed buying T-​​Mobile USA for $39 bil­lion, a merger that would create the nation’s largest U.S. wire­less car­rier. What would this devel­op­ment mean for con­sumers and the industry? Fareena Sultan, a pro­fessor of mar­keting and the Robert Mor­rison Fellow in North­eastern University’s Col­lege of Busi­ness Admin­is­tra­tion, assesses the impact of the poten­tial deal.


Mobile marketing; the new marketing paradigm

Pro­fes­sors help mar­keters take advan­tage of cus­tomers’ unprece­dented attach­ment to their cell phones and pro­vide value-​​added ser­vices they would wel­come into their pri­vate domain.

Northeastern University Researcher Looks at Role of Technology in New Product Development

Mar­keting pro­fessor exam­ines how IT impacts the devel­op­ment of new prod­ucts March 27, 2008 – As the bur­geoning market for inno­va­tion shows no signs of slowing down, many orga­ni­za­tions are […]

Northeastern University Professor Studies the Behavior of Media Multitasking Teens

Research looks at media mul­ti­tasking behavior of young con­sumers Today’s teenagers are known to have mul­tiple types of media going at the same time, including Instant Mes­senger, MP3, email, social […]

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