Bruce Clark, associate professor of marketing in the D’Amore-McKim School of Business, examines how companies respond to scandals involving their celebrity partners, and how social media have changed the landscape for these business decisions.
3Qs: NEXPO highlights emerging entrepreneurs
IDEA’s exhibition of Northeastern’s entrepreneurship community will take place on Wednesday from 6:30 to 9 p.m.
3Qs: North Korean nuclear tests challenge US, China
Suzanne Ogden, a professor of political science and an expert on U.S.-Asian foreign policy, weighs in on North Korea’s recent nuclear test.
3Qs: Benedict XVI resigns the papacy
The leader of the Catholic Church, Pope Benedict XVI, shocked the globe on Monday when he announced he would be stepping down as pontiff—the first pope to do so in … read more »
3Qs: Free speech in the digital age
Dale Herbeck, professor and chair of the Department of Communication Studies, says the Internet, globalization, and the speed at which technology evolves has raised many questions regarding the law, freedom of expression, and privacy.
3Qs: ‘Driving’ a new pair of arms
Learning how to control a new pair of arms would be like learning how to drive a car, says Christopher Hasson, a sensorimotor control expert and a newly appointed assistant professor in the department of physical therapy.
3Qs: Gender equality in the military
Lifting the military’s official ban on women in combat had been high on the agenda of many women’s advocacy groups, says Martha Davis, women’s rights expert and professor of law.
3Qs: Health in America
Katherine Tucker, professor of nutritional epidemiology in the department of Health Sciences and coauthor of a new textbook on nutrition and disease, says that following a healthy diet could prevent diabetes, heart disease, and many forms of cancer.
3Qs: What’s next for Lance Armstrong?
Road racing cyclist Lance Armstrong has reportedly admitted to using performance enhancing drugs in an exclusive interview with Oprah Winfrey. We asked a trio of experts to explain how this news will affect him in the court of law and public opinion.
3Qs: What to know about this year’s flu season
Mark Douglass, an associate clinical professor of pharmacy, discusses how to protect against the flu—which is experiencing its worst outbreak in a decade—and the importance of getting a flu vaccine.
3Qs: The building of a ‘fitness tribe’
Two Northeastern alumni are the force behind the November Project, an intense workout that gets hundreds of Bostonians out of bed and into shape.
3Qs: Doomsday predictions debunked
Toyoko Orimoto, an assistant professor of physics, says that we should be more concerned with climate change than judgment day, which the Mayan calendar predicts will take place on Friday.