All articles posted in Media & Arts

3Qs: The ‘Anchorman 2’ marketing blitz

The movie’s mar­keting cam­paign ranges from social media out­reach to tele­vi­sion appear­ances by char­acter Ron Bur­gundy. The strategy is inno­v­a­tive, if not some­what lim­ited in its ability to be repli­cated, says Bruce Clark, an asso­ciate pro­fessor of marketing.

Romance, intrigue, and sword fighting

The Phantom Lady, Northeastern’s newest stu­dent the­atre pro­duc­tion, which opens Tuesday night, tells the story of a 17th-​​century Spanish man who gets caught in a duel defending a mys­te­rious woman’s honor.

3Qs: Dean Costa on options for CAMD

As the Col­lege of Arts, Media and Design begins imple­menting its strategic vision, Dean Xavier Costa answered con­cerns about the college’s plans and the pos­si­bility of joining the School of Jour­nalism with the Depart­ment of Com­mu­ni­ca­tion Studies as part of a recon­fig­u­ra­tion of the college’s admin­is­tra­tive structure.