All articles posted in Business & Economy

3Qs: Target’s security breach

Asso­ciate pro­fessor and cyber­se­cu­rity expert Engin Kirda dis­cusses the data secu­rity breach at Target last week that affected up to 40 mil­lion cus­tomers and how cyber­at­tacks have evolved in recent years.

3Qs: The ‘Anchorman 2’ marketing blitz

The movie’s mar­keting cam­paign ranges from social media out­reach to tele­vi­sion appear­ances by char­acter Ron Bur­gundy. The strategy is inno­v­a­tive, if not some­what lim­ited in its ability to be repli­cated, says Bruce Clark, an asso­ciate pro­fessor of marketing.

Advice, tips for budding entrepreneurs

Throughout Global Entre­pre­neur­ship Week, speakers offered advice and insight on topics ranging from men­tor­ship and early-​​​​stage funding to the do’s and don’ts of starting a busi­ness. Here’s a roundup: Richard Hawkes, […]

What to know about Global Entrepreneurship Week

Next week, North­eastern will host a series of work­shops, ven­ture expos, and other events that cel­e­brate inno­va­tors and stim­u­late entre­pre­neurial spirit by sharing exper­tise and inspiring others to create their own startups.

From plastic pollution to sustainable skateboards

An orga­ni­za­tion co-​​founded by North­eastern alumnus Ben Knep­pers has sup­port from ven­ture accel­er­ator pro­grams at North­eastern and in Chile to turn trash from the South Amer­ican country’s com­mu­ni­ties and coast­line into a sus­tain­able business.