All articles posted in Business & Economy

CEO puts the ‘care’ in brand power

Sheila Lirio Marcelo, founder and CEO of Care​.com, shared her entre­pre­neurial journey and the crit­ical com­po­nents of building a strong brand on Wednesday at Northeastern’s CEO Break­fast Forum.

Why reverse innovation will change the world

Global busi­ness strate­gist Vijay Govin­darajan said on Monday at Northeastern’s Pres­i­den­tial Speaker Series “Pro­files in Inno­va­tion” that reverse inno­va­tion rep­re­sents one of the biggest oppor­tu­ni­ties for cor­po­rate growth in America.