All articles posted in Business & Economy

Business leaders to students: go green

As part of the Women Who Inspire Speaker Series Tuesday night, pres­i­dents and CEOs of renew­able energy, cli­mate change, and sus­tain­ability com­pa­nies dis­cussed their careers and urged stu­dents and industry pro­fes­sionals to seize oppor­tu­ni­ties in rapidly-​​growing green industries.

IDEA, School of Law team up to support local startups

A new col­lab­o­ra­tion between IDEA, Northeastern’s student-​​run ven­ture accel­er­ator, and the School of Law’s Com­mu­nity Busi­ness Clinic offers Boston-​​based entre­pre­neurs sup­port and free busi­ness and legal advice.

3Qs: Target’s security breach

Asso­ciate pro­fessor and cyber­se­cu­rity expert Engin Kirda dis­cusses the data secu­rity breach at Target last week that affected up to 40 mil­lion cus­tomers and how cyber­at­tacks have evolved in recent years.

3Qs: The ‘Anchorman 2’ marketing blitz

The movie’s mar­keting cam­paign ranges from social media out­reach to tele­vi­sion appear­ances by char­acter Ron Bur­gundy. The strategy is inno­v­a­tive, if not some­what lim­ited in its ability to be repli­cated, says Bruce Clark, an asso­ciate pro­fessor of marketing.

Advice, tips for budding entrepreneurs

Throughout Global Entre­pre­neur­ship Week, speakers offered advice and insight on topics ranging from men­tor­ship and early-​​​​stage funding to the do’s and don’ts of starting a busi­ness. Here’s a roundup: Richard Hawkes, […]

What to know about Global Entrepreneurship Week

Next week, North­eastern will host a series of work­shops, ven­ture expos, and other events that cel­e­brate inno­va­tors and stim­u­late entre­pre­neurial spirit by sharing exper­tise and inspiring others to create their own startups.