All articles posted in Business & Economy

Does your healthcare provider know you?

North­eastern Uni­ver­sity soci­ol­o­gist Tim­othy Hoff has found that the health­care system’s emphasis on effi­ciency and tech­nology has made it much more trans­ac­tional and impersonal.

A state of economic emergency

MIT pro­fessor and social activist Noam Chomsky shared his thoughts on the strug­gling U.S. economy on Monday evening at Northeastern’s third annual Boston Sym­po­sium on Economics.

Ask the Entrepreneur: 3Qs with Flytenow

North­eastern stu­dents Matt Voska, E’17, and Alan Guichard, L’14, have launched a small plane-​​sharing ven­ture called Fly­tenow, which con­nects recre­ational pilots with flight enthu­si­asts to make flying more afford­able and accessible.

Business leaders to students: go green

As part of the Women Who Inspire Speaker Series Tuesday night, pres­i­dents and CEOs of renew­able energy, cli­mate change, and sus­tain­ability com­pa­nies dis­cussed their careers and urged stu­dents and industry pro­fes­sionals to seize oppor­tu­ni­ties in rapidly-​​growing green industries.

IDEA, School of Law team up to support local startups

A new col­lab­o­ra­tion between IDEA, Northeastern’s student-​​run ven­ture accel­er­ator, and the School of Law’s Com­mu­nity Busi­ness Clinic offers Boston-​​based entre­pre­neurs sup­port and free busi­ness and legal advice.

3Qs: Target’s security breach

Asso­ciate pro­fessor and cyber­se­cu­rity expert Engin Kirda dis­cusses the data secu­rity breach at Target last week that affected up to 40 mil­lion cus­tomers and how cyber­at­tacks have evolved in recent years.

3Qs: The ‘Anchorman 2’ marketing blitz

The movie’s mar­keting cam­paign ranges from social media out­reach to tele­vi­sion appear­ances by char­acter Ron Bur­gundy. The strategy is inno­v­a­tive, if not some­what lim­ited in its ability to be repli­cated, says Bruce Clark, an asso­ciate pro­fessor of marketing.