Four students in Northeastern’s Huntington Management Consulting group placed first at the Marketing Summit at Wake Forest University last weekend.
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Northeastern University sociologist Timothy Hoff has found that the healthcare system’s emphasis on efficiency and technology has made it much more transactional and impersonal.
MIT professor and social activist Noam Chomsky shared his thoughts on the struggling U.S. economy on Monday evening at Northeastern’s third annual Boston Symposium on Economics.
Northeastern students Matt Voska, E’17, and Alan Guichard, L’14, have launched a small plane-sharing venture called Flytenow, which connects recreational pilots with flight enthusiasts to make flying more affordable and accessible.
Northeastern students Matt Voska and Alan Guichard created a venture that connects small-plane pilots with flight enthusiasts to make flying more accessible and affordable.
As part of the Women Who Inspire Speaker Series Tuesday night, presidents and CEOs of renewable energy, climate change, and sustainability companies discussed their careers and urged students and industry professionals to seize opportunities in rapidly-growing green industries.
A new collaboration between IDEA, Northeastern’s student-run venture accelerator, and the School of Law’s Community Business Clinic offers Boston-based entrepreneurs support and free business and legal advice.
What’s the U.S. economic outlook for this year? We asked John Kwoka, the Neal F. Finnegan Distinguished Professor of Economics at Northeastern. One domestic factor he has his eye on—indications that new bubbles are forming in the housing and stock markets.
Leave your credit card at home and resist the urge to buy lattes every day, says Coleen Pantalone, an associate professor of finance in the D’Amore-McKim School of Business.
Associate professor and cybersecurity expert Engin Kirda discusses the data security breach at Target last week that affected up to 40 million customers and how cyberattacks have evolved in recent years.
The movie’s marketing campaign ranges from social media outreach to television appearances by character Ron Burgundy. The strategy is innovative, if not somewhat limited in its ability to be replicated, says Bruce Clark, an associate professor of marketing.
Successful companies combine product performance with consumer insights to build brand loyalty, according to Edward Shirley, president and CEO of Bacardi Limited, who spoke on Wednesday at Northeastern’s CEO Breakfast Forum.