What’s the U.S. economic outlook for this year? We asked John Kwoka, the Neal F. Finnegan Distinguished Professor of Economics at Northeastern. One domestic factor he has his eye on—indications that new bubbles are forming in the housing and stock markets.
All articles posted in Business & Economy
Leave your credit card at home and resist the urge to buy lattes every day, says Coleen Pantalone, an associate professor of finance in the D’Amore-McKim School of Business.
Associate professor and cybersecurity expert Engin Kirda discusses the data security breach at Target last week that affected up to 40 million customers and how cyberattacks have evolved in recent years.
The movie’s marketing campaign ranges from social media outreach to television appearances by character Ron Burgundy. The strategy is innovative, if not somewhat limited in its ability to be replicated, says Bruce Clark, an associate professor of marketing.
Successful companies combine product performance with consumer insights to build brand loyalty, according to Edward Shirley, president and CEO of Bacardi Limited, who spoke on Wednesday at Northeastern’s CEO Breakfast Forum.
The pay imbalance between CEOs and the typical American worker appears to motivate employees to work harder, especially at smaller companies in which promotion is performance-based, according to a study by two Northeastern associate professors of finance.
Throughout Global Entrepreneurship Week, speakers offered advice and insight on topics ranging from mentorship and early-stage funding to the do’s and don’ts of starting a business. Here’s a roundup: Richard Hawkes, … read more »
Next week, Northeastern will host a series of workshops, venture expos, and other events that celebrate innovators and stimulate entrepreneurial spirit by sharing expertise and inspiring others to create their own startups.
Last week, the startup company Fantex Inc. announced a new marketplace for investors to buy and sell shares linked to the brand value and economic performance of professional athletes—and one … read more »
Robert Dalton, a 2007 graduate, and his wife Nicole launched 88 acres last month to coincide with a Kickstarter campaign.
An organization co-founded by Northeastern alumnus Ben Kneppers has support from venture accelerator programs at Northeastern and in Chile to turn trash from the South American country’s communities and coastline into a sustainable business.
The second event in Northeastern’s Women Who Inspire speaker series featured four distinguished female leaders at the forefront of cutting edge technology and innovation in 3-D imaging, big data, and cloud computing.