All articles posted in Business & Economy

3Qs: Boon or bubbles for U.S. economy in 2014?

What’s the U.S. eco­nomic out­look for this year? We asked John Kwoka, the Neal F. Finnegan Dis­tin­guished Pro­fessor of Eco­nomics at North­eastern. One domestic factor he has his eye on—indications that new bub­bles are forming in the housing and stock markets.

3Qs: Target’s security breach

Asso­ciate pro­fessor and cyber­se­cu­rity expert Engin Kirda dis­cusses the data secu­rity breach at Target last week that affected up to 40 mil­lion cus­tomers and how cyber­at­tacks have evolved in recent years.

3Qs: The ‘Anchorman 2’ marketing blitz

The movie’s mar­keting cam­paign ranges from social media out­reach to tele­vi­sion appear­ances by char­acter Ron Bur­gundy. The strategy is inno­v­a­tive, if not some­what lim­ited in its ability to be repli­cated, says Bruce Clark, an asso­ciate pro­fessor of marketing.

Consumer is king, says Bacardi CEO

Suc­cessful com­pa­nies com­bine product per­for­mance with con­sumer insights to build brand loy­alty, according to Edward Shirley, pres­i­dent and CEO of Bac­ardi Lim­ited, who spoke on Wednesday at Northeastern’s CEO Break­fast Forum.

Corporate pay gap = slacking off? Not so fast

The pay imbal­ance between CEOs and the typ­ical Amer­ican worker appears to moti­vate employees to work harder, espe­cially at smaller com­pa­nies in which pro­mo­tion is performance-​​based, according to a study by two North­eastern asso­ciate pro­fes­sors of finance.

What to know about Global Entrepreneurship Week

Next week, North­eastern will host a series of work­shops, ven­ture expos, and other events that cel­e­brate inno­va­tors and stim­u­late entre­pre­neurial spirit by sharing exper­tise and inspiring others to create their own startups.

From plastic pollution to sustainable skateboards

An orga­ni­za­tion co-​​founded by North­eastern alumnus Ben Knep­pers has sup­port from ven­ture accel­er­ator pro­grams at North­eastern and in Chile to turn trash from the South Amer­ican country’s com­mu­ni­ties and coast­line into a sus­tain­able business.

The ‘inspiration’ behind the innovation

The second event in Northeastern’s Women Who Inspire speaker series fea­tured four dis­tin­guished female leaders at the fore­front of cut­ting edge tech­nology and inno­va­tion in 3-​​D imaging, big data, and cloud computing.