Successful companies combine product performance with consumer insights to build brand loyalty, according to Edward Shirley, president and CEO of Bacardi Limited, who spoke on Wednesday at Northeastern’s CEO Breakfast Forum.
All articles posted in Business & Economy
The pay imbalance between CEOs and the typical American worker appears to motivate employees to work harder, especially at smaller companies in which promotion is performance-based, according to a study by two Northeastern associate professors of finance.
Throughout Global Entrepreneurship Week, speakers offered advice and insight on topics ranging from mentorship and early-stage funding to the do’s and don’ts of starting a business. Here’s a roundup: Richard Hawkes, … read more »
Next week, Northeastern will host a series of workshops, venture expos, and other events that celebrate innovators and stimulate entrepreneurial spirit by sharing expertise and inspiring others to create their own startups.
Last week, the startup company Fantex Inc. announced a new marketplace for investors to buy and sell shares linked to the brand value and economic performance of professional athletes—and one … read more »
Robert Dalton, a 2007 graduate, and his wife Nicole launched 88 acres last month to coincide with a Kickstarter campaign.
An organization co-founded by Northeastern alumnus Ben Kneppers has support from venture accelerator programs at Northeastern and in Chile to turn trash from the South American country’s communities and coastline into a sustainable business.
The second event in Northeastern’s Women Who Inspire speaker series featured four distinguished female leaders at the forefront of cutting edge technology and innovation in 3-D imaging, big data, and cloud computing.
Linlin Ma, a new assistant professor of finance in the D’Amore-McKim School of Business, examines Twitter’s decision to go public.
On a Dialogue of Civilizations program in South Africa this summer, students worked closely with local entrepreneurs to deliver sustainable and socially responsible solutions for a variety of challenges facing their businesses.
Northeastern alumnus Abhi Nangia and current student Daniel Garafulic co-founded reweave, an organization creating a holistic social impact network that helps passionate people and social enterprises be better, together.
Two Northeastern alumni entrepreneurs unveiled their mobile produce market on Thursday that aims to bring healthy food to underserved areas of Boston.