3Qs: Tension builds over Afghanistan massacre

Last week, a U.S. staff sergeant sta­tioned at a mil­i­tary out­post near Kan­dahar, Afghanistan, allegedly opened fire on Afghani civil­ians, killing 16 men, women and chil­dren in their vil­lages. The Tal­iban vowed vengeance for the civilian deaths, and the inci­dent prompted demands by many for an imme­diate with­drawal of U.S. troops from Afghanistan. We asked Kim­berly Jones, a fac­ulty asso­ciate in North­eastern University’s Middle East Center for Peace, Cul­ture and Devel­op­ment, to ana­lyze the pos­sible impli­ca­tions of this devel­oping situation.

Photo by Dreamstime.

Building a better city

At the national con­ven­tion for pro­fes­sional archi­tects in May, the School of Archi­tec­ture will be fea­tured in a video for its ded­i­ca­tion to urban inno­va­tion and sustainability.

George Thrush, Professor and Chair of the School of Architecture, and architecture students will be featured in a video at a national convention for professional architects in May.

3Qs: Analyzing, and preventing, school shootings

Ear­lier this week, a teenager was accused of killing three high school stu­dents after he opened fire at an Ohio high school. Eric Madfis, a doc­toral can­di­date in Northeastern’s Depart­ment of Soci­ology and Anthro­pology and a research asso­ciate at the Brud­nick Center on Vio­lence and Con­flict, has been working with crim­i­nology expert and pro­fessor Jack Levin to com­plete his dis­ser­ta­tion focused on school shoot­ings. We asked Madfis to ana­lyze this inci­dent and how it relates to others in the past.

3Qs: Analyzing the Super Bowl ads

Super Bowl XLVI drew hun­dreds of mil­lions of viewers in the U.S. and around the world, so it’s no sur­prise that adver­tisers doled out some $3.5 mil­lion per 30-​​second spot to show­case their goods and ser­vices. We asked mar­keting pro­fessor Scott Swain in the Col­lege of Busi­ness Admin­is­tra­tion to explain what makes a Super Bowl adver­tise­ment successful.

Scott Swain

3Qs: Figuring out Facebook’s financials

Fol­lowing much antic­i­pa­tion, Face­book filed for an ini­tial public offering (IPO) after U.S. mar­kets closed on Wednesday. We asked David Sherman, pro­fessor of accounting in the Col­lege of Busi­ness Admin­is­tra­tion, to ana­lyze Facebook’s IPO prospectus and explain what it reveals.

Photo by istockphoto.

Tackling elder abuse

Terry Fulmer, dean of the Bouvé Col­lege of Health Sci­ences, kicked off the spring 2012 Fac­ulty Works-​​in-​​Progress Col­lo­quium Series by dis­cussing her research on elder mistreatment.

Photo by Mary Knox Merrill.