2013: Year in review

In 2013, news@Northeastern cov­ered a range of exciting sto­ries, from ground­breaking research and stu­dents’ global co-​​ops to fac­ulty fea­tures and mem­o­rable campus events. Here’s a look back at some of our top news arti­cles of the year.

3Qs: The ‘Anchorman 2’ marketing blitz

The movie’s mar­keting cam­paign ranges from social media out­reach to tele­vi­sion appear­ances by char­acter Ron Bur­gundy. The strategy is inno­v­a­tive, if not some­what lim­ited in its ability to be repli­cated, says Bruce Clark, an asso­ciate pro­fessor of marketing.

What does learning require?

North­eastern Pres­i­dent Joseph E. Aoun and Richard Saul Wurman, the TED con­fer­ence cre­ator and a Dis­tin­guished Pro­fessor of the Prac­tice in the Col­lege of Arts, Media and Design, dis­cussed the com­plex­i­ties of learning and the future of higher edu­ca­tion on Wednesday.