This article was written by Lindsey Sampson, a 3rd year international affairs student at NU as a regular student contributor for The Works.
Everyone knows LinkedIn is a great tool. LinkedIn makes it easier for potential employers to find you, boosts your online presence, and allows you to take full advantage of the strength of your professional network. Here are a few tricks and tips to maximize LinkedIn for your job search.
LinkedIn Stalking: It’s a thing. Actually, it’s a great thing. Looking at other professionals’ profiles on LinkedIn is an excellent resource for students and job searchers. Start by finding your career crush. Digital marketing manager at your dream firm? Good for you. Check out her experience section: Where did she start? What skills does she have? Where did she intern during her undergrad years? Looking at other peoples’ timelines can give you an idea of what entry-level jobs look like in your industry, which can help you visualize your own career goals.
Freelancers: Okay, this is also kind of about LinkedIn stalking. No big deal. If you are interested in becoming a freelancer, check out the experience section of other freelancers’ profiles. Chances are good that there will be a list of publications for which this person has written. This will give you some good ideas of who to contact within your industry space for writing opportunities.
Companies: Looking at companies on LinkedIn is an especially great tool for students and recent graduates. While you are still in school, make a list of companies that interest you. Your list may only include five or six for now, but this list should be dynamic. Add to it as you go. Having a list of potential future employers will help you avoid sitting in front of a blank Google page a month before you graduate, trying to figure out what to do with your life. If you start early and add to the list whenever you stumble upon an interesting company, you could rack up 50–100 companies to contact before you graduate.
Here’s where LinkedIn comes in.
Company pages on LinkedIn provide recommendations for similar companies in the area. Looking for an education technology startup in Seattle? Find one, check it out on LinkedIn, and aha! Now you have discovered five more. Good for you. Searching through LinkedIn company recommendations can greatly expand your list of dream companies.
LinkedIn is a powerful tool for the modern professional. Take advantage of all of its features and make your life – and your job search – a whole lot less painful.
Lindsey Sampson is a middler International Affairs major with minors in Social Entrepreneurship and Writing. She enjoys writing about Millennials in the workplace and social media as a marketing tool. Follow her blog here and tweet her @lindseygsampson.