Natalie Dick­inson hit a road­block in her attempt to break into the music industry during the summer before her senior year of high school. For the last three years, she had worked on a street team pro­moting bands, but her age pre­vented her from building on that expe­ri­ence through, say, a job at a con­cert venue or an intern­ship with a music label.

I was in a posi­tion where I wanted to do some­thing dif­ferent and get involved,” said Dick­inson, now a third-​​year com­mu­ni­ca­tion studies major at North­eastern. So she started a Tumblr blog called “We Are The Kids” and began writing about her effort to break into the business.

She quickly built a loyal fol­lowing, amassing some 25,000 readers. Today she spends a few hours each day posting infor­ma­tion about intern­ships and answering ques­tions on topics ranging from finding a good col­lege music industry pro­gram to securing an intern­ship with scant expe­ri­ence in the field. When she doesn’t know the answer to a ques­tion, Dick­inson finds an industry expert who does.

For example, Dick­inson recently con­ducted an inter­view with the press coor­di­nator for the Warped Tour based on ques­tions posed by her fol­lowers. The strategy has helped her build a net­work of industry con­tacts, which could come in handy when she applies for co-​​op positions.

Dick­inson is cur­rently working with IDEA—Northeastern’s student-​​run ven­ture accelerator—to develop a busi­ness plan for the blog, which also helps readers find jobs in the music industry. “Having this team behind me is exactly what I need right now,” she said. “I’m not looking to make a living off of this, but I do think there’s a lot more I could do with it.”

Dickinson’s readers often approach her at con­certs, telling her of their deci­sion to major in music industry or the great job they found through her blog.

I started this project trying to learn more about the industry and find intern­ships for myself,” Dick­inson said, “so there’s nothing better than having people tell me I’ve made a dif­fer­ence in their lives.”