Busi­nesses pitching their prod­ucts and ser­vices on Wednesday after­noon at North­eastern Uni­ver­sity were varied, ranging from a high-​​end, custom guitar man­u­fac­turer to a tech­nology start-​​up that helps cor­po­ra­tions gauge their online pres­ence. But their mes­sage was one and the same: We are cutting-​​edge com­pa­nies that could grow into more suc­cessful ven­tures with out­side investment.

The first annual IDEA Pitch-​​a-​​thon took place in Northeastern’s Alumni Center, where entre­pre­neurs from nearly two dozen busi­nesses had five min­utes each to pitch their com­pa­nies to a panel of poten­tial investors. After the pitches, par­tic­i­pants net­worked in an informal ses­sion held in the university’s Fac­ulty Club.

IDEA, Northeastern’s student-​​run ven­ture accel­er­ator, helps stu­dents and alumni create, develop and accel­erate new busi­nesses through coaching, men­toring and funding.

Matthew Osofisan, pres­i­dent of Annie Mulz, a cre­ative lifestyle brand that has made $90,000 in rev­enue through two pop-​​up stores in Boston, made a pitch. His com­pany is seeking a $75,000 equity invest­ment to open a flag­ship loca­tion in down­town Boston, which would double as a base for national expansion.

We’ve done a real lot with a real little and now we’re hoping to do even more,” Osofisan said in his pitch. “We’ve got a very strong team with a proven track record of get­ting things done.”

Chris Wolfel, a senior in the Col­lege of Busi­ness Admin­is­tra­tion and the CEO of IDEA, explained the phi­los­ophy behind the ven­ture accel­er­ator prior to the start of the Pitch-​​a-​​thon.

Our goal is to make self-​​sustaining, investment-​​ready ven­tures that are pre­pared to be good employers and strong busi­nesses,” he explained. “Now, you have the oppor­tu­nity to be a part of this.”

IDEA sup­ports busi­nesses from every col­lege in the uni­ver­sity and offers up to $10,000 of grant funding to help ven­tures get off the ground.

Northeastern’s flag­ship co-​​op pro­gram and the university’s posi­tion as a leading research uni­ver­sity make the pro­gram an espe­cially pro­duc­tive entre­pre­neurial engine, Wolfel said, noting that stu­dents, alumni, fac­ulty and staff have the poten­tial to build busi­nesses that turn aca­d­emic research into strong ventures.

One of those research-​​based ven­tures is Akrivis Tech­nolo­gies, which boasts tech­nology that can catch cancer far ear­lier than tra­di­tional methods using a suite of uniquely sen­si­tive immunoas­says. The ven­ture has already secured a plethora of cus­tomers, but needs out­side invest­ment to grow, said Dr. Joel Berniac, a researcher who com­pleted his high-​​tech MBA at North­eastern in 2005.

We have com­pa­nies waiting for our product,” Berniac said. “Now we just need cap­ital so we can deliver our product.”