It’s abun­dantly clear that influencers@ is not your everyday busi­ness: the All­ston, Mass., office has desks and com­puters, yes, but also a ball pit and a wall of Nerf guns. On one day last week, Spencer Bramson, founder and CIO — that’s short for “chief imag­i­na­tion officer” — was wearing a giant snowman mask, the kind you might see on a mascot or theme park character.

We take a lot of existing mar­keting the­o­ries and give them an extra touch of ‘oompf’ and young­ness,” said Bramson, who founded the prof­itable buzz and guerilla-​​marketing agency he now runs with North­eastern Uni­ver­sity alumnus Greg Skloot, B’12. “Everyone in our com­pany is under 24, so we’re exactly the demo­graphic we help con­nect our clients to.”

Influencers@ (pro­nounced “influ­encers at”) is no run-​​of-​​the-​​mill com­pany. It was formed only a year ago with sup­port from IDEA, Northeastern’s student-​​run ven­ture accel­er­ator, which helps stu­dents and alumni create, develop and accel­erate new busi­nesses through coaching, men­toring and funding.

In fewer than two years, IDEA has worked with more than 200 ven­tures from every col­lege in the uni­ver­sity and pro­vided approx­i­mately $150,000 in funding to more than a dozen teams, many of which have drawn interest from out­side investors. The ven­ture accel­er­ator is in posi­tion to dole out some $200,000 in funding within the next year.

The con­nec­tions we made and the people we met through IDEA have been incred­ibly helpful,” said Skloot, the chief oper­a­tions officer of influencers@. “We got so much out of our con­nec­tion to IDEA, and we absolutely want to give back to North­eastern and its entre­pre­neur­ship community.”

Over the summer, IDEA has “launched” its first round of ven­tures, com­prising the six busi­nesses that have com­pleted its men­toring pro­gram: influencers@, Akrivis Tech­nolo­gies, Mini Pops, Moniker Gui­tars, Pure Pest Man­age­ment and Tuatara Corp. The six com­pa­nies received a total of $60,000 in “gap funding,” grants issued by IDEA to finance promising new ven­tures before they become profitable.

The Boston Globe high­lighted the start-​​ups’ launch in an article on Monday.

‘Launch’ means these ven­tures are self-​​sustaining and have com­pleted the IDEA process,” said its CEO Chris Wolfel, a North­eastern senior. “They’ll always be part of our IDEA family, becoming ser­vice providers and men­tors for us.”

He noted that IDEA will con­tinue to launch new ven­tures on a quar­terly basis and will dis­tribute its next round of gap funding on Tuesday night.