Fender, Gibson and Ibanez: Move over. There’s a new guitar hero on the music scene — and his name is Dave Barry.

Barry, AS’06, cofounded Moniker Gui­tars, an online custom-​​guitar man­u­fac­turer that allows users to choose the color, shape or even text for the neck of their instru­ment, which costs between $800 and $1,000. The odds of cre­ating two axes with exactly the same design, Barry said: One in 27 billion.

We wanted to blow the roof off the guitar industry and do some­thing no one has ever done before,” he explained.

He and busi­ness partner Kevin Tully, who hand­craft each sig­na­ture guitar, show­cased a variety of designs at South by South­west, a pop­ular music and film fes­tival held in Austin, Texas last month.

Casual musi­cians and pro­fes­sional guitar players, many of whom Moniker spon­sors, raved about the sig­na­ture series. And Barry would know what a serious guitar player looks for in his ax: Phish frontman Trey Anas­tasio, he said, inspired him to start “mod­i­fying gui­tars and bring my playing to another level” at an early age.

Barry and Tully received funding for Moniker from IDEA, Northeastern’s ven­ture accel­er­ator, which helps stu­dents and alumni get their busi­nesses off the ground through coaching, men­toring and gap funding.

The custom guitar entre­pre­neurs used the money to build an inter­ac­tive web­site and pur­chase water-​​based paint, which is known for giving Fer­raris and Lam­borgh­inis their spe­cial luster.

IDEA was inte­gral to helping us get to where we are right now,” Barry said, noting the student-​​run program’s busi­ness acumen. “Without IDEA, I don’t know how we would have gotten started.”

Barry, a grad­uate of Northeastern’s music industry pro­gram, is also working with Jim Anderson, a lec­turer in the university’s depart­ment of music, to set up a co-​​op posi­tion at Moniker.

He praised Northeastern’s cur­riculum for imparting life-​​long lessons that he could apply to his bur­geoning business.

At North­eastern, I learned how fragile the whole music industry is and how every­thing can change in a heart­beat,” Barry explained.

You have to be pre­pared to adapt,” he added, “but we are the pio­neers of elec­tric guitar mass-​​customization and I believe we have set the bar very high.”

His not-​​so-​​long-​​term goal, he said, will be to expand Moniker into the bass guitar-​​manufacturing sector. “There’s a bass player in every band,” he quipped.