As part of a co-​​op with Reebok last fall, North­eastern Uni­ver­sity stu­dent Scott Keenan pro­duced pro­mo­tional videos fea­turing ath­letes and celebri­ties, such as New Eng­land Patriots wide receiver Chad Ocho­cino. One video was even played for more than 1,000 global sales man­agers at a Reebok mar­keting meeting.

The third-​​year busi­ness major, with a dual con­cen­tra­tion in mar­keting and man­age­ment, attrib­uted his suc­cess on co-​​op to the lessons he learned in class at North­eastern. An orga­ni­za­tional behavior course on how busi­nesses func­tion and how people act made a par­tic­u­larly strong impression.

There are many plan­ning and logis­tical ele­ments asso­ci­ated with video pro­duc­tion and North­eastern has pro­vided me with the tech­niques to approach them from a busi­ness per­spec­tive,” Keenan said. “It’s smart to have the busi­ness mindset going into these video projects.”

Keenan’s thrilling experiential-​​learning oppor­tu­nity at Reebok inspired him to enter Northeastern’s Coolest Co-​​op video com­pe­ti­tion. The con­test — spon­sored by the Office of Stu­dent Affairs — asked under­grad­u­ates to make a short video show­casing why their job was cooler than any other expe­ri­en­tial learning oppor­tu­nity in North­eastern co-​​op history.

Keenan won. Gwen Kidera took second place and Nicole Geor­gallas and Nicole St. Ger­main tied for third place.

This co-​​op was one of the most rewarding expe­ri­ences I’ve ever had,” Keenan said.

The Palo Alto, Calif., native’s interest in film­making began at a young age. At 3, he was cap­ti­vated by the movie “Star Wars.” Shorty there­after, he began col­lecting books about movie moguls and film pro­duc­tion. In his teens, he and his friends made short films about war.

His co-​​op respon­si­bil­i­ties — which also included han­dling the logis­tics for Reebok’s audio/​visual needs throughout the company’s entire Canton, Mass., campus — gave Keenan a chance to revisit his pas­sion and develop and fine tune his pro­duc­tion skills.

One more ben­efit to his co-​​op? He might apply to film school after grad­u­a­tion. “The Reebok expe­ri­ence was the one moment where I felt like I was going in the direc­tion I want to go,” Keenan said.

To find out more about the con­test and view the win­ners’ videos visit north​eastern​.edu/​s​t​u​d​e​n​t​l​i​f​e​/​c​o​o​p​/​i​n​d​e​x​.​h​tml.