Some­times, even MVPs can use some extra guidance.

Just ask Cheryl Davis Jordan, LA’76. Her exec­u­tive coaching busi­ness, Color Out­side the Lines, helps high-​​performing senior man­agers hone their lead­er­ship skills.

Pretty good” has never been good enough for Davis Jordan.

This jour­nalism major started building her busi­ness back­ground by working in mar­keting com­mu­ni­ca­tions at Gen­eral Elec­tric during the Jack Welch era.

GE was a great training ground, because excel­lence was the norm there, she says. “You always had to bring you’re A game.”

When her mother became ill, Davis Jordan moved back home to the Wash­ington, D.C., area, opening her own marketing-​​communications con­sul­tancy, then founding Color Out­side the Lines in Fort Wash­ington, Md., in 1999.

Davis Jordan’s high-​​profile clients have included the U.S. Exec­u­tive Office of the Pres­i­dent, Gen­eral Mills and the U.S. Depart­ment of Defense.
As she coaches, she asks exec­u­tives tough ques­tions to help them embrace larger roles. “There’s nothing like seeing leaders embody the learning and own it,” she says.

At North­eastern, sam­pling a wide variety of co-​​ops — from working in the Boston Globe clas­si­fieds depart­ment, to reviewing and clas­si­fying books at the Library of Con­gress — pre­pared her for suc­cess, she says. “My approach was, ‘What dif­ferent adven­ture can I explore?”

As a result, “I learned to be com­fort­able with the unknown, to be com­fort­able learning from experience.”

It’s a win­ning formula.