As a mar­keting event with a leading air­line com­pany was coming to an end in Nice, France, Jason LaMotte’s work was just begin­ning. LaM­otte, who was on co-​​op at the com­mu­ni­ca­tions firm Open2Europe in Paris, had three short hours to tran­scribe the entire press con­fer­ence from French to Eng­lish so the agency could quickly gen­erate cov­erage in other coun­tries across Europe.

To be at the front of such a global effort was really neat,” said LaM­otte, a senior majoring in jour­nalism, with a minor in French.

The expe­ri­en­tial learning oppor­tu­nity caused his social and strategic thinking skills to blossom within a fast-​​paced, global mar­keting atmos­phere, he said, ulti­mately helping him gain a post-​​graduation offer from Raytheon to join the company’s accel­er­ated career track Com­mu­ni­ca­tions Lead­er­ship Devel­op­ment Program.

A pan-​​European agency, Open2Europe assigns teams to var­ious Euro­pean coun­tries, and LaM­otte was placed on the U.K. team, sup­porting accounts for clients ranging from IT firms to major fashion labels. On the job, LaM­otte acted as a liaison to jour­nal­ists for pitching tradeshows and inter­views with clients who were industry experts. In addi­tion, he was assigned to research the public rela­tions and media busi­nesses in South Africa, ulti­mately preparing a com­pre­hen­sive report for the com­pany to better assess the market for its clients.

LaM­otte recalls another assign­ment that left him amazed by the global impact of his work—writing a press release for a mobile B2B client that was later tran­scribed to reach mobile trade press out­lets in Spain and Germany.

It was a pow­erful thing to see my work trans­lated into lan­guages I couldn’t even read and appear in major pub­li­ca­tions within those coun­tries,” he said.

The Open2Europe co-​​op marked a happy and pro­duc­tive return to France, where he’d had a pre­vious co-​​op expe­ri­ence at the Euro­pean bicycle tour com­pany Cyclo­mundo. LaM­otte was involved in cre­ating mar­keting mate­rials, sales, client ser­vices, and devel­oping pro­mo­tional video slideshows for the Web.

I fol­lowed what my pas­sions were, and thanks to North­eastern, I was able to com­bine them,” he said.

While his pas­sion lies in PR and mar­keting com­mu­ni­ca­tions, LaM­otte said he pur­sued jour­nalism as a major because it pro­vided a solid foun­da­tion of essen­tial com­mu­ni­ca­tions skills that are trans­fer­able to marketing.

It comes down to telling a story in dif­ferent ways through dif­ferent chan­nels while effec­tively reaching var­ious audi­ences, ” he said.