Case by case, a group of North­eastern stu­dents is earning high praise for their busi­ness knowl­edge and strategic mar­keting prowess.

The club, North­eastern University’s Hunt­ington Man­age­ment Con­sulting (NUHMC), took first place at The Mar­keting Summit held at Wake Forest Uni­ver­sity, Feb­ruary 3–5. The stu­dents — Greg Milne, Chris Rossignol, Andrew Roth­baum, and Rani Pimentel — bested under­grad­uate teams from five other insti­tu­tions in devel­oping a mar­keting plan for global lifestyle brand Nau­tica, and cap­tured the $10,000 top prize.

The four stu­dents are part of a 12-​​member under­grad­uate club that is focused on man­age­ment con­sulting and strategy. The club pro­vides stu­dents with real-​​world expe­ri­ence not only through inter­col­le­giate com­pe­ti­tion but also by taking on strategic con­sulting cases for local firms and non­profit organizations—and relent­less prac­tice in between.

We come out of this pro­gram with the con­fi­dence going into full-​​time careers or master’s degrees that we wouldn’t have received any­where else,” Rossignol says. “We’re all so invested in this.”

This latest win con­tinues the group’s momentum for upcoming com­pe­ti­tions at George­town Uni­ver­sity later this month and at McGill Uni­ver­sity in March.

The stu­dents, all in Northeastern’s Col­lege of Busi­ness Admin­is­tra­tion, attribute their suc­cess to a number of fac­tors, including their ded­i­ca­tion to prepa­ra­tion and the inten­sity they bring to com­pe­ti­tion. They also credit their advisor, Asso­ciate Pro­fessor of Inter­na­tional Busi­ness and Strategy Ray­mond Kin­nunen — whom the stu­dents call “Coach K” — and point to a strong net­work of alumni who judge their pre­sen­ta­tions and pro­vide crit­ical feedback.

Co-​​op also gives us a big edge,” Pimentel adds. “We’ve actu­ally worked at these com­pa­nies. That’s a huge advantage.”

While the NUHMC became an offi­cial club last month, Kin­nunen has been guiding stu­dents in busi­ness com­pe­ti­tions for more than a decade, helping them win 11 of the last 13 B-​​School Beanpot Case Analysis Com­pe­ti­tions held annu­ally until 2009 for under­grad­u­ates at Boston-​​area busi­ness schools. That suc­cess led to invi­ta­tions to com­pe­ti­tions across the country and abroad, which included a pres­ti­gious first-​​place vic­tory for North­eastern in the 2009 Stock­holm School of Eco­nomics (SSE) Inter­na­tional Case Com­pe­ti­tion. Kin­nunen also teaches a course that cul­mi­nates with an internal case com­pe­ti­tion in April.