Three years ago, Kristina Gross­mann, ’08, turned a class assign­ment in music entre­pre­neur­ship into Rock for Health, a non­profit orga­ni­za­tion that works with insurers like MetLife and Medilinq to pro­vide afford­able health cov­erage to rock musicians.

Today, more than 300 bands have secured health insur­ance through Rock for Health and Gross­mann has been named to Bill­board magazine’s 30 Under 30 list in recog­ni­tion of her accomplishments.

I’m incred­ibly hon­ored to be a part of Billboard’s 30 Under 30 this year,” said Gross­mann. “It’s been a goal of mine ever since I found out about the fea­ture a few years ago. Now let’s see if I can find myself to be the first person to make the list mul­tiple times!”

Gross­mann says Assis­tant Pro­fessor of Music Richard Strasser, the pro­fessor teaching that music entre­pre­neur­ship class back in 2007, made a big dif­fer­ence in bringing Rock for Health from idea to reality.

Pro­fessor Strasser was there with me every step of the way and taught me some of the most valu­able infor­ma­tion that I know about being a com­pany owner and young exec­u­tive,” she says. “I would not be where I am without his guid­ance and support.”

Rock for Health orig­i­nated through Grossmann’s own expe­ri­ence with health care providers. Trav­eling with the rock band Bay­side for the 2007 Warped Tour, she became ill with strep throat. Though she had health insur­ance, Gross­mann began thinking about the many musi­cians who did not.

When Strasser pre­sented her class with the assign­ment to design a busi­ness plan for a start-​​up com­pany, “I knew it was my oppor­tu­nity to take it a step fur­ther and create a real orga­ni­za­tion that could pos­i­tively affect the health of musi­cians,” said Grossmann.

While con­tin­uing to grow Rock for Health, Gross­mann is an A&R (artist and reper­toire) coor­di­nator at Uni­versal Republic Records in New York, where she has worked since grad­u­ating from North­eastern– a posi­tion she credits having secured through a co-​​op experience.

At Uni­versal Republic, Gross­mann has signed sev­eral new artists including the Lim­ou­sines, Atomic Tom, Hit the Lights and Stephen Jerzak. She also works with a majority of the label’s 84-​​act roster, such as Owl City, Anberlin, Damian Marley, Gods­mack, Steel Pan­ther, The Lonely Island, 3 Doors Down and Jay Sean.

Music is in my blood,” Gross­mann said. “I am for­tu­nate to do what I love and work with tal­ented musi­cians on a daily basis. My posi­tion with Uni­versal gives me new ideas and strengthens my hopes for the poten­tial for Rock for Health.

The expe­ri­ences I gar­nered through North­eastern, both in my classes and out on co-​​op, helped me to focus my ideas and create my own career path.”