North­eastern senior Rocky Slaughter soon will be throwing lavish par­ties that extol the Kendall Jackson brand, and reporting on the fes­tiv­i­ties via social media net­works such as Twitter and Facebook.

Last week, Slaughter fin­ished in the top 10 for what was billed as “A Real Goode Job,” with Murphy-​​Goode, a Kendall Jackson winery in Sonoma County’s Alexander Valley. He didn’t get the job, but Jess Jackson, Kendall Jackson’s bil­lion­aire owner, and the winery’s top exec­u­tives were so impressed with Slaughter’s branding ideas that they cre­ated another one-​​of-​​a-​​kind posi­tion for the polit­ical sci­ence major: “Czar of Crushia.” The gig pays $30,000 over six months.

Kendall Jackson’s new Czar will be pro­moting the company’s wines and brand to a spe­cific audi­ence the winery wants to reach: the mil­len­nial gen­er­a­tion. Slaughter will cap­i­talize on his nat­ural “in” with this crowd by vis­iting col­lege cam­puses, wed­dings, and other mil­len­nial gen­er­a­tion events. He’ll then broad­cast the cel­e­bra­tions over the Web, tweeting all things Kendall Jackson and Murphy-​​Goode from his iPhone.

In this economy, where jobs are up in the air, social media experts are very valu­able,” says the web-​​savvy Slaughter. “There is a direct cor­re­la­tion between effec­tive social mar­keting and an increase in a company’s bottom line.”

The Red­ding, Calif., native wowed the winery’s execs in the final round of the dream-​​job con­test, tossing out close to 50 ideas for spreading the Kendall Jackson brand via Web 2.0 and building “lovemarks”—the latest marketing-​​speak for intense emo­tional con­nec­tions forged between con­sumers and brands.

Here are just a few of the ideas that landed Slaughter the Czar job:

• Releasing CDs or thumb drives with each bottle
• Cre­ating an iPhone app that helps smart-​​phone users match food with wine
• Holding Twitter contests—known as “Twontests”—on Murphy-Goode’s Twitter page with prizes for tweeters who, for example, offer the most cre­ative descrip­tion of a wine

Slaughter, a web-​​designer with a pho­tog­raphy studio (called Hap­pens, LLC), will work closely with the Kendall Jackson/​Murphy-​​Goode mar­keting and PR teams, fine-​​tuning his ideas and looking for other ways to sat­u­rate the market. He’ll also be trav­eling around the world, throwing sur­prise wine-​​tasting par­ties, and holding formal events for Mil­len­nial Gen­er­a­tion wine enthusiasts.

Slaughter begins his dream co-​​op at the end of August. For now, he has a mes­sage to those inter­ested in using the power of social media to pro­mote any­thing from a brand of wine to a garage rock band. “Buy your domain name and sat­u­rate all social media sites,” he explains. “It doesn’t matter if you don’t use the sites right away; just make sure you get your name on them now.”

For more infor­ma­tion on Slaughter, please visit his web­site, www​.rock​ys​laughter​.com or follow him on Twitter: http://​twitter​.com/​r​o​c​k​y​s​l​a​u​g​h​ter