A multi-​​colored ring of ballet flatssit atopa cir­cular glass table; a brown designer handbag rests in its center. Sev­eral brightly lit chan­de­liers illu­mi­nate racks of jeans, belts, boots and umbrellas in Leokadia, a cozy South End high-​​fashion shoe and acces­sory boutique.

North­eastern alumna Jes­sica Lynn, the 27-​​year-​​old owner and pres­i­dent of the European-​​themed store—complete with an antique bench from the Tul­leries in Paris and a 150-​​year-​​old vit­rine housing a vast array of sunglasses—bursts into laughter as she describes her deci­sion to hold a cham­pagne cel­e­bra­tion for her customers.

Who’s going to say ‘no’ to pink cham­pagne on a Sat­urday?” she says. Her spir­ited per­son­ality reflects her unusual—if not inno­v­a­tively vibrant—business strate­gies. “I get the most random ideas.”

The design of her store, the 2003 finance and insur­ance grad­uate says, pur­posely rekin­dles mem­o­ries of her summer-​​long trips to Europe.

Any­thing that you see in the Riv­iera, in London, in Milan, it’s just so beau­tiful and cul­tured and ornate,” she says.

Since opening the bou­tique in April of last year—it is named after her mom, a “shoe fanatic” who has a 1,000 square foot closet filled with footwear and hand­bags, says Lynn—the Con­necticut native has gained sub­stan­tial fame within fashion and enter­tain­ment circles.

She flips through a binder filled with more than 50 press clip­pings from the past 10 months: the Improper Bostonian fea­tured Lynn in its bach­elor and bach­e­lorette issue; she won Daily Candy’s Sweetest Things 2008 for what the lifestyle and cul­ture web­site calls her “impec­cable taste;” and Stuff @ Night wrote about her favorite Boston clubs.

It’s nice that people care,” she says. “I feel like I have a mes­sage to convey to people who haven’t viewed Boston as being that fash­ion­able of a city, but it is.”

With the hope of sup­plying her cus­tomers with “Euro­pean goods that you can’t find any­where else,” Lynn often attends trade shows in Milan and Barcelona in search of little-​​known designers. She counts the custom-​​made leather Repetto ballet shoe as one of the boutique’s most desired items.

But Lynn has not always been such an ardent shoe fash­ion­ista. Just a few years ago, she worked in the finan­cial world at JP Morgan—until she abruptly quit. “I had no job, no prospects, no any­thing,” she says.

After con­necting with sev­eral indi­vid­uals in the public rela­tions and fashion indus­tries, Lynn helped manage another Boston shoe store for three years. Later, she teamed with her dad, who is in the retail busi­ness, to open Leokadia.

She hopes to open an addi­tional store over each of the next five years. “I have such an ambi­tion to want to suc­ceed,” she says.