New Graphic Identity
Primary Logotype
The new identity is confident and direct. The primary arrangement of the logotype is composed of the seal and the wordmark. This is the preferred version of the logotype and will be used most frequently for print applications.
The Wordmark
The Northeastern wordmark is a visual representation of Northeastern’s stature as a world-class university and leading institution of innovation.
The letters are customized from the typeface Baskerville, resulting in a proprietary typeface that is approachable and friendly, yet classic and elegant.
The Seal
The new graphic identity features a venerable symbol that has graced the diplomas of Northeastern graduates for more than seven decades—the official seal with the familiar Latin motto, “Lux, Veritas, Virtus.”
To emphasize the classical look of the logotype, the seal was redrawn based on a 1935 hand-drawn version. This rendering of the seal aims to recapture the proud history of the University.