Game Analytics

Game analytics has become the new buzz word within the game industry. Tons of data about players, what they do, what they pay money for, as well as data on technical performance, NPC behaviors, etc., are all suddenly at the fingertips of the industry. However, the real question is: what can you do with this type of data? What is the real value of game metrics for designers, user researchers, community managers, marketing and management? In fact, how do you know you are collecting the right data or that you are analyzing and reporting it correctly and efficiently? How can you make sense of the data through effective data mining and visualization techniques and systems. This project explores this complex mutli-dimensional research area through exploring the development of visualization systems, analysis mechanisms, and data mining techniques.

Collaborators: Anders Drachen and Alessandro Canossa, Denmark
PhD Student: Northeastern University (Andrea Bonanno), Simon Fraser University (Bardia Aghabeigi, Dinara Moura, Azadeh Forghani) Former Students: Andre Gagne (THQ)

Selected Publications:

1. Magy Seif El-Nasr, Anders, Drachen, and Alessandro Canossa. Game Analytics. Springer. Forthcoming.

2. Andre Gagne, Magy Seif El-Nasr, and Chris Shaw. A Deeper Look at the use of Telemetry for Analysis of Player Behavior in RTS Games. International Conference on Entertainment Computing (ICEC 2011), 2011 Acceptance rate 30%. [ pdf ]

3.Dinara Moura, Magy Seif El-Nasr, and Chris Shaw. Visualizing and Understanding Players’ Behavior in Video Games: Discovering Patterns and Supporting Aggregation and Comparison. SIGGRAPH 2011, 2011 Acceptance rate 11.6%. [ pdf ]

| Motivation Mechanics for Social Games | Visual Design and Games | Social Intelligence Improv Games | Game Analytics |

©2008 Home page of Dr. Magy Seif El-Nasr. All rights reserved. Design by Michael Cheng.
about me | research | publications | ondisplay | emiielab | teaching | cv | exposure