FALL 2009 - VOL. 35, NO.1
We’re in the Money: Ca. 1929

Ka-ching! Is this what
payday looked like for early co-op practitioners? Well, no. The
benjamin counting shown here was actually part of this accounting
major’s co-op duties at the American Trust Company, in Boston. In
September 1927, Northeastern’s School of Business Administration
started participating in the university’s cooperative-education
program. The timing seemed especially auspicious: The average weekly
wage for co-ops had soared to $25.10. But Old Man Depression was
about to come knocking. From 1930 to 1935, the fledgling co-op program
faced devastating challenges. Only 42 percent of enrolled students
landed co-op posts in 1932. And the average weekly wage for students
who were fortunate enough to find a co-op dropped to $4.22, an 83
percent decrease from 1927. Co-op had to do a little belt
tightening. Even so, throughout the lean years, Northeastern staff
continued to visit prospective employers, maintaining relationships and
cultivating future development by keeping the benefits of co-op fresh
in the minds of business and industry leaders. The can-do attitude worked, and laid the groundwork for what is today the nation’s foremost program of cooperative education. Proving Northeastern—then and now—has the resources it needs. — Magdalena Hernandez, MBA’02
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