
Over the hills and far away like birds we
skim a-long-
The hum of the gear is music to hear and
life is a joyous song.
You do not need a million-to like a Croesus
feel
One owns the whole creation with an au-to-mo-bil-lie-beel.
To lead up to the celebration of the university's centennial
in October 1998, Northeastern University Alumni Magazine will publish excerpts
from a forthcoming book of commemorative essays in each issue over the
coming year.
By Joan Krizack
Commissioned by Frank Palmer Speare, and copyrighted by him
in 1905, "The Auto-mo-billie-beel: A Song of the Motor Car" was
a unique advertising gimmick for an innovative educational program. The
spirited song, with words and music composed by Clifford Berkeley, celebrates
the democratic pleasures of motoring through the countryside, "where
the sparkling air, like nectar rare, sweeps cobwebs from the mind."
As carefree gentry speed by, however, and we are left with Willie Muttonhead
and his girl, the ditty turns cautionary. Poor Willie hadn't learned how
to fix his car, and so, in a driving rain as they slog through mud, his
ladylove throws him over. If only he'd known, Willie could have avoided
his fate by signing up for classes at the Automobile School, inaugurated
in 1903 (the same year Ford Motor Company was established) under the auspices
of the Evening Institute of the Boston Young Men's Christian Association.
Educational director of the Boston Y and in 1917 named first
president of its spin-off, Northeastern University, Speare had remarkable
foresight. Although historian John B. Rae tells us that the automobile
age was launched in the United States in the fall of 1893, "when a
motor carriage . . . chugged noisily along the streets of Springfield,
Massachusetts," the era was not under full swing until 1908. That
year Ford began mass-producing his Model T, and General Motors entered
the market as a competitor.
Perhaps in 1903 Speare was more anticipating than, as he
declared in that year's "Catalog for the Evening Institute,"
meeting "the great demand for competent draughtsmen and operators
of steam, electric and gasolene carriages" with his new educational
venture, but he well understood how quickly and broadly his market would
expand. By 1923, when it appears that a new impression of "Auto-mo-billie-beel"
was released, its back page outlined a rationale for attending Northeastern
Automotive School (as it was renamed circa 1919).
"Do you know," the advertisement asked, that:
1. In 1899 there were only 3700 Automobiles in America.
2. In 1922 there were 12,000,000 Automobiles in America.
3. There are nearly 2,000,000 manufactured
each year at a cost of approximately $2,000,000,000.00.
4. These 12,000,000 cars burn 4,516,000 gallons of gasolene
and wear out 27,000,000 tires each year.
"To take care of all this business," the advertisement
concluded, "there are only 13,452 dealers, 43,582 garages, 57,397
repair shops, 4,248 battery stations."
Surely the statistics spoke for themselves: abundant opportunities
awaited the enterprising young man once he availed himself of an education
at "the oldest automobile school in America . . . backed by 20 years
of successful experience and over 20,000 graduates." The boast could
have been extended: by 1921 the Boston experience had spawned about seventy-five
additional YMCA-affiliated auto schools throughout the country.

The car that had sputtered through Springfield in 1893 was
the creation of two brothers, Charles E. and J. Frank Duryea. In the Boston
area, the Duryeas encountered competition in 1896 from George E. Whitney
and in 1898 from the Stanley twins, Francis and Freelan, who manufactured
the Stanley Steamer, one of which was purchased by the Boston Police Department
in 1902. Boston was also home of the Glidden reliability tours, held annually
from 1905 through 1913 and sponsored by Boston millionaire Charles J. Glidden
to promote the private use of automobiles. In 1900, the commonwealth's
Automobile Club was chartered in Boston, and on New Year's Day 1902, it
opened the nation's first automobile association clubhouse, on Boylston
Street.
The first lectures for the nation's first Automobile School
also took place on Boylston Street, at Association Hall, the YMCA building
at number 458. In a 1926 report to the Y's board of directors, Speare revealed
just how premature the school's initial efforts were. The lecturer appeared
before his pupils "in evening clothes and without a particle of apparatus.
He did, however, show lantern slides which were interesting and he presented
the technique of the electric, steam and gasoline automobile and at that
time it was sort of [a] toss up as to which would be the coming power."
Even in its first year, however, the school attracted 300
students to its course in automobile engineering. From thence it grew rapidly.
According to the "Report of the Educational Committee for the Month
of November, 1910," the Automobile School enrolled so many students
that the lecture room partitions had to be torn out to make room for them.

Classes were taught by appointment during the day and in
the evening, and over the first few years the curriculum was constantly
revised to accommodate technical shifts and emerging consumer needs. In
1903 the program was divided into three sections: a lecture series, a shop
course, and a drafting course.
In its second year, the school's offerings were "strengthened
and broadened" to include driving lessons, and drafting was replaced
with automobile engineering. By the third year, the curriculum was expanded
to address "a great demand for experience in making repairs."
Automobile engineering was "a special course" directed
toward "foremen, superintendents and leading draughtsmen" who
had demonstrated a prior understanding of mechanical engineering. Handed
a set of specifications, they worked in teams of three to design their
own automobiles.
Although it is unlikely that Willie Muttonhead knew anything
about mechanical engineering, he would certainly have saved embarrassment-and
kept his girl-if he'd enrolled in the Automobile School's repair course.
In a flash he would have been able to disassemble, repair, and reassemble
his engine, whether steam- or gasoline-powered. Depending on when he studied
and what he needed to know, he would have worked on a Stanley or a 10-horsepower
White Steam Car, or he might have tinkered with the gasoline-powered Runabout
and 16-horsepower, 2-cylinder Peerless. By 1907 he could have taken tools
to an even more impressive array of vehicles, including 3 White touring
cars; a 2-cylinder Rambler touring car; a 4-cylinder, 40-horsepower Columbia
touring car; a 4-cylinder Autocar; and a 2,500-pound commercial truck.
While lecture and shop courses provided a general knowledge
of the automobile, the road course helped drivers avoid accidents. The
intent was to improve on the European method-more like an arcade show-in
which the neophyte driver was expected to swerve around dummies and dodge
barrels rolled across his path.
Northeastern's road course, intended to fulfill the Massachusetts
Highway Commission's requirement for 100 hours of driving, began in "the
beautiful parkways and country roads near the city" and concluded
on some of the busiest streets within it. "The last lesson takes the
student down Tremont Street to Scollay Square, up Washington Street, around
Dover Street and back to the garage [at 541 Tremont Street]."
By 1908 the Automobile School had reduced its offerings to
three core courses: lecture, shop, and road. Together they provided an
overview of the automobile, hands-on training in upkeep and repair, and
driving experience. The plan, with a few experimental forays, would remain
relatively intact until World War I.
Tuition payments must have danced like sugar plums in the
mind of Frank Palmer Speare when he thought up the Automobile School. Rarely
is an educational administrator presented with such a diverse and wide-ranging
clientele as he envisioned for his new venture. Anyone who had any expectation
whatsoever of coming anywhere near a car could benefit from the training
Northeastern offered. Each and every individual enrolled would surely find
that the $30 for the combined lecture and shop courses or the $23 for the
road course (both fees including a $5 educational membership in the Y)
was a small price to pay for a future on wheels.
The 191415 bulletin stressed how much value the student
was receiving for his modest expenditure. "There is no occupation
in which a small investment is capable of yielding so great a return. To
the owner or prospective purchaser it means the saving of hundreds of dollars
in repairs and upkeep. To the chauffeur it means a well-
paying and responsible position at wages much in excess of
those paid in most lines of work. To the truck driver it means bright prospects
in a new and growing industry with unlimited opportunities. To the repair
man and garage keeper it means admission to a broad field of activity and
a well-paid employment."
In appealing to both those who owned and those who drove
or serviced cars, the Automobile School drew its clientele from both the
upper and the working classes. Perhaps more surprising for a program originating
in a polytechnic school, though, is that from the Automobile School's first
days, certain courses were advertised as being "open to ladies."
In those early years, however, it is not likely that Willie
Muttonhead's girlfriend would have enrolled in classes; instead, female
students were generally interested in "studying the mechanism of their
own cars." By 1907, the school boasted that "many of the most
accomplished lady automobilists in New England are graduates of this school.
We number among our patrons members of the leading families of the Commonwealth."
And in 1917 the Cauldron declared the Automobile School "the only
School of its kind in this city fitted for the instruction of ladies."
During the 191617 academic year, enrollment in the Automobile
School increased significantly, from 743 students in the previous year
to 1,025. The explosion was due in large measure to an influx of 380 women
from the Young Women's Christian Association who were preparing for service
in World War I. Recognizing its obligations to the national effort, the
Automobile School expanded its offerings "to train both men and women
for war service." Future specialists learned to master the complexities
of "ignition, motors, rear axle repairs and field and machine shop
practice, [and] acetylene welding."
While a number of the courses developed in the war years
survived into the next decade, women's interest in them did not. As men
returned home and recaptured their hold on the trade, most women wiped
the grime from their hands and retreated to the passenger's seat. Some,
though, still preferred the driver's seat. In 1923, 131 determined women
enrolled in the Automotive School. Although the 192223 "Automotive
School Catalog" displays a photograph in which a woman is examining
the intricacies of a carburetor among a group of male colleagues, in fact
only eight of the 131 women at the school that year were taking courses
in auto repair; the rest were devoting their energies to the the difficulties
of the road course.

Before winding down, the Automobile School heated up. By
1921 the three basic courses-lecture, shop, and road-had been doubled to
six: an owner's course, an operator's, road skills, repair, welding, and
a course on auto painting and finishing. Within two years, courses in ignition,
battery, and auto upholstery joined the list.
As offerings multiplied, though, enrollments shrank. The
1,098 students attending the Automobile School in 192324 dropped to
527 in 192425. By 1926, the school served only 270 students, fewer
than the number who had attended in its first year. On June 30 of that
year, Northeastern Automotive School closed its doors. Like the Model T
Ford that would be discontinued the next year, the school had outlived
its usefulness.
The school's demise was reported in the Northeastern News.
The space the Automotive School had occupied would be devoted to other
purposes more in demand, and so it was characterized as a "beneficent
parent." The needs of his "young and ambitious son" were
now paramount, and so the father had willed "the old homestead with
its loving memories and associations, in order that the children may be
comfortably housed and gain an opportunity to live useful and constructive
lives." The sentimental language merely dressed, it did not alter,
the tough-minded agenda.
Like a mechanic tinkering with an engine, Speare had constantly
tuned and adjusted the Automobile School's program to meet the ever-changing
needs of its students. Once repairs would no longer suffice, however, he
quickly saw the need to retool. Other opportunities now presented themselves.
Under his expert guidance, the university characteristically prepared to
move on, to provide "those types of instruction which the young men
of today seem to demand."
Joan Krizack is the archivist and head of special collections
at the university libraries. This article is excerpted from a book of essays
celebrating Northeastern's centennial, edited by Linda Smith Rhoads. The
book will be available in the fall of 1998 and may be ordered by calling
617-373-1998.
Related Links: