Debriefing...

Experiment Purpose

The purpose of this experiment was to replicate the "decoy effect". This effect, also referred to as asymmetric dominance effect, is the phenomenon whereby consumers will tend to have a specific change in preference when presented with an option that is asymmetrically dominated. In the scenario you were either presented with a situation where there was no option with a decoy effect and one with one.

If you have any questions pertaining to this study, please contact the creator Dr. Casper Harteveld.