Analytics Trends

Analytics Trends

The importance of changing technology in a presidential election may have first been emphasized by the famous Nixon-Kennedy debate in 1960, where the new medium of television contrasted Nixon’s lackluster appearance with Kennedy’s youth and vigor, potentially tilting the election in favor of the senator from Massachusetts. Candidates have...
Love has always been big business. Valentine’s Day spending this year was estimated at a record-breaking $19.7 billion, according to the National Retail Federation’s Valentine’s Day Consumer Spending Survey conducted by Prosper Insights and Analytics, almost a billion dollars more than in 2015. And as more and more people...
Customers might not always be able to accurately convey what they want, but numbers don't lie. The most successful companies are the ones who prioritize data and use it to improve their product and keep their customers happy. Here are some of the many companies that have succeeded by putting data...

Sports by the Numbers

When you think of the Super Bowl, you probably think of touchdowns, eating too many chicken wings, and actually watching the commercials instead of just using them for bathroom breaks. But it may be time to start associating the Super Bowl, and sports in general, with the analytics that drive...
Big Data.  It’s a term you may have heard a lot in the past few years, a buzzword in news stories on subjects as varied as health care, the NSA, and the outcome of sports events.  And as Big Data becomes increasingly entwined with our everyday lives, it creates job...
Well-known Duke Economics professor Dan Ariely once said about big data: “Everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.” This concept applies to much of data terminology. While many toss around terms...
Aldous Huxley once said that “facts do not cease to exist because they are ignored,” a quotation that can be illustrated by the data overload of today’s economy. Recent technology has made data exponentially more abundant than it has ever been. In 2010, Eric Schmidt, then CEO of Google,...