Analytics Trends

Analytics Trends

The importance of changing technology in a presidential election may have first been emphasized by the famous Nixon-Kennedy debate in 1960, where the new medium of television contrasted Nixon’s lackluster appearance with Kennedy’s youth and vigor, potentially tilting the election in favor of the senator from Massachusetts. Candidates have...
Every Level student completes a final capstone project with an employer, which can involve anything from healthcare fraud prevention to political analysis via social media. Rose's project was with the Cambridge City Council, where she was challenged to analyze Cambridge rental pricing and the effect of new residential developments. You...
Big Data.  It’s a term you may have heard a lot in the past few years, a buzzword in news stories on subjects as varied as health care, the NSA, and the outcome of sports events.  And as Big Data becomes increasingly entwined with our everyday lives, it creates job...
With Donald Trump officially accepting the Republican nomination, and Hillary Clinton poised to do the same this week, here’s a roundup of the biggest political data stories right now as we start the countdown to November. The 2016 race has brought with it a host of new data tools for...
Love has always been big business. Valentine’s Day spending this year was estimated at a record-breaking $19.7 billion, according to the National Retail Federation’s Valentine’s Day Consumer Spending Survey conducted by Prosper Insights and Analytics, almost a billion dollars more than in 2015. And as more and more people...
Aldous Huxley once said that “facts do not cease to exist because they are ignored,” a quotation that can be illustrated by the data overload of today’s economy. Recent technology has made data exponentially more abundant than it has ever been. In 2010, Eric Schmidt, then CEO of Google,...
Last night we had the pleasure of hosting our first marketing analytics events in Boston at WeWork Fort Point. Our packed audience got to hear thoughts on the marketing analytics landscape from industry veterans such as SapientNitro's Charlotte Jackson, Oracle's Sophie Desouza, MarketSearch's David Honig and Monotype's Vivek Vadakkuppattu. In...
Data touches every facet of our lives. Spotify curates new playlists based on the songs you play. Amazon’s predictive algorithm suggests you buy a bike pump after you’ve purchased a helmet. Hospitals use analytics to save lives by resolving inefficiencies like patient wait times, patient readmissions, and understaffed units....
March Madness is upon us, and everyone is obsessing over their brackets. Analytics is big business in the sports world, and college basketball is no exception; almost every big program today has at least one full time employee in charge of statistical analysis. And when that data is not...
Customers might not always be able to accurately convey what they want, but numbers don't lie. The most successful companies are the ones who prioritize data and use it to improve their product and keep their customers happy. Here are some of the many companies that have succeeded by putting data...