Analytics Trends

Analytics Trends

The importance of changing technology in a presidential election may have first been emphasized by the famous Nixon-Kennedy debate in 1960, where the new medium of television contrasted Nixon’s lackluster appearance with Kennedy’s youth and vigor, potentially tilting the election in favor of the senator from Massachusetts. Candidates have...
Read Kendall's full article on Course Report Any department, from any organization, can benefit tremendously from consulting a data analyst or scientist. So what do data analysts and data scientists do? They can come up with all kinds of valuable insights regarding anything, from identifying key-markers for potential sales growth, to pinpointing...
Last week I met a colleague in the marketing team in Ireland. He is taking one of these popular online Data Analytics courses and needed help with a cluster analysis assignment. He was stuck, so I offered to take a look. The exercise involved clustering insurance customers in terms of risk...
Aldous Huxley once said that “facts do not cease to exist because they are ignored,” a quotation that can be illustrated by the data overload of today’s economy. Recent technology has made data exponentially more abundant than it has ever been. In 2010, Eric Schmidt, then CEO of Google,...
Last night we had the pleasure of hosting our first marketing analytics events in Boston at WeWork Fort Point. Our packed audience got to hear thoughts on the marketing analytics landscape from industry veterans such as SapientNitro's Charlotte Jackson, Oracle's Sophie Desouza, MarketSearch's David Honig and Monotype's Vivek Vadakkuppattu. In...
Customers might not always be able to accurately convey what they want, but numbers don't lie. The most successful companies are the ones who prioritize data and use it to improve their product and keep their customers happy. Here are some of the many companies that have succeeded by putting data...
As much as we may want to deny it, summer has come to an end. So as the leaves turn and the weather begins to cool, here’s a look back at the hottest data stories of the summer in our Summer Data Roundup. Summer By the Numbers 28% Decline in how many...
Trump vs Clinton analytics
Donald Trump, the presumptive Republican nominee, announced in an AP interview last month that he once again plans to buck traditional political wisdom by running a campaign based more on his rallies and personal appeal than data, which he calls overrated. However, even if his campaign has been less...
Every Level student completes a final capstone project with an employer, which can involve anything from healthcare fraud prevention to political analysis via social media. Rose's project was with the Cambridge City Council, where she was challenged to analyze Cambridge rental pricing and the effect of new residential developments. You...
With Donald Trump officially accepting the Republican nomination, and Hillary Clinton poised to do the same this week, here’s a roundup of the biggest political data stories right now as we start the countdown to November. The 2016 race has brought with it a host of new data tools for...