Authors Posts by Sharon Bernstein

Sharon Bernstein

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Testing: Let Your Customers (and Conversions) Decide

Back in my agency days, clients used to ask me which landing page to use when linking their banner creative. Of course, my recommendation...

Data Storytelling: How to Craft a Story Using Data

Like writing a novel, data storytelling should have a structured approach. In order to clearly communicate insights from an analysis and not just present...

Why Marketing Needs Analytics

In the time of Don Draper, marketing was all about understanding and schmoozing with the customer. Marketing today is still all about the customer,...

The Marketer’s Guide to Infographics

What is an infographic? An infographic is a visual tool that combines a series of data and imagery on a particular topic using a particular...

The Final Step: Acing the Interview

You’ve been networking with friends, family, alumni, and former colleagues. You’ve reached out to recruiters, applied to job postings, and attended meetup events. You got...

Anatomy of a Data Analyst Resume

Sharon Bernstein is a former SVP and Director of Digital Analytics at Mediavest. You’re ready for the next step in your career. You have a...

Do You Have What It Takes to Be a Data Analyst?

When you think of a data analyst, you probably picture someone sitting in the back room of the office, pounding on his computer keyboard,...

How to Network in the Analytics Job Market

It's What You Know AND Who You Know Sharon Bernstein is a former SVP and Director of Digital Analytics at Mediavest. In her accomplished career...