Dr. Chang earned her Ph.D. in Mass Media from Michigan State University. Her research has focused on product placement in entertainment media, electronic marketing communications, psychological factors affecting perceptions of unsolicited commercial e-mail, and the relationship with brand origins and international versus domestic magazines. She has published in the Journal of Promotion Management, International Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of International Consumer Marketing, Journal of Broadcasting and Electronic Media, Journal of Interactive Advertising, and the Journal of Information Technology.
Most recently Dr. Chang served as Director of Assessment at Framingham State University, where she helped to develop and implement institution-level assessment, worked with academic and co-curricular programs to evolve and improve their assessment processes, and with faculty colleagues interested in more rigorous assessment of their courses. Dr. Chang has also been a member of statewide projects dedicated to the assessment of student learning outcomes. She has taught courses on Media Research and Consumer Behavior, Media Ethics, Advertising in Society, Public Relations Theories and Journalism Research Methods. Prior to transitioning into academics, Dr. Chang began her professional career in advertising and marketing at DDB Needham and CNBC in New York City.
You can reach Susan Chang at firstname.lastname@example.org or by phone at 617.373.7059.